Disruptor Brands’ Media & Acquisitions Strategies: Is the Purchase Funnel Really Dead?

Susan Hogan, Senior Vice President, Research & Measurement
at IAB discusses the latest IAB research on Disruptor Brands’ Media & Acquisitions Strategies. Discover how, why, and what they are testing and adopting; which objectives are paired to each platform/channel; and how disruptor brands’ strategies differ from those of incumbent brands?

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