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How To Create A Blue Ocean: Look Across Complementary Products Or Service Offerings

How To Create A Blue Ocean: Look Across Complementary Products Or Service Offerings Few products and services are used on their own. Most of the time, other products and services affect their value. But in most industries, competitors focus only on the products and services within the boundaries of their industry. But untapped value is often hidden in complementary products and services. The key to unlocking a blue ocean is to define the total solution buyers want when they choose a product or service.

If you are a high school student interested in business, innovation, or entrepreneurship, register for the Blue Ocean High School Entrepreneurship Competition and win fame and cash prizes!


The Blue Ocean High School Entrepreneurship Competition is the largest virtual entrepreneurship competition in the world created and supported by high school students. Every year, individuals or teams pitch their innovative business ideas to experienced entrepreneurs and businesspeople. As well as getting feedback on their ideas, participants join a community of like-minded students, and compete for thousands in cash prizes!


Join the Blue Ocean High School Entrepreneurship Competition today!


To register, text “blue ocean” to (855) 700-8689


Visit the Blue Ocean Entrepreneurship Competition website:


The competition is directly inspired and based on Chan Kim and Renée Mauborgne’s Blue Ocean Strategy and Blue Ocean Shift bestselling books. Find out more:

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