But technology is only part of the problem. Once you can personalize, the question quickly becomes what to personalize? Starting small with some simple, effective plays can get your personalization program off the ground, help to align teams and processes, and score some quick user experience wins.
In this webinar Elevated Third's CEO Jeff Calderone and Creative Director Judd Mercer will outline 5 go-to personalization plays you can implement on your Drupal site.
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