00:10 How You Can Boost Engagement With Video Marketing 00:34 In Today's video I am going to be talking about youtube ranking factors 2019
01:23 What Is Video Marketing?
02:17 Should You Use Video Marketing?
03:21 How to Get Started With Video Marketing
Businesswoman and a man shooting video using the smartphone on the tripod - video marketing concept As channels like YouTube, Instagram and LinkedIn shape the way we consume video, Software-as-a-Service companies need to take stock of their video content strategy.
Hello and thanks for checking out my video, In Today's video I am going to be talking about youtube ranking factors 2019 is essential for your success watch this to find out why, My name is Richard Murphy and I am from New Zealand, so for now just sit back, relax and enjoy the video.
Marketing teams are finding video content to be more effective for B2B than written content. In fact, 59% of senior executives said they’d rather watch a video than read an article. This goes for B2C markets as well, 72% of people surveyed said they’d rather learn about a brand or service through video.
The experts discuss what video marketing is, why it’s beneficial for SaaS companies and how to get started with video content.
What Is Video Marketing?
Video marketing, especially for companies, involves utilizing video through the funnel to attract, convert and delight customers,” explained Ed Laczynski, CEO of Zype. Videos have the ability to engage
with audiences better than pure text content because people like the visual experience. Each stage in the funnel, however, requires different techniques to make this engagement happen.
“When it comes to videos, [you] see the best online marketers using different styles of videos depending on the audience and purpose,” said Drew Beechler, director of marketing at High Alpha. These videos could be product demos, training videos, customer testimonials, or even personalized videos embedded within email marketing campaigns.
Should You Use Video Marketing?
Viktoriya Caneva, digital marketing manager at ITProTV, believes video is the best medium for reaching high-quality leads for B2B SaaS companies in particular. “Video has taken over every social medium, and YouTube
is the second-largest search engine in the world,” she added. If B2B brands produce relevant and valuable videos, therefore, they have a greater chance of reaching decision-makers within their market.
When it comes to your online business specifically, Quincy Smith, head of SEO & content at Ampjar said, “Videos bridge the gap between a demo and an email.” This makes video a great way to explain a feature or benefit of your software services while having a greater chance of getting a potential lead’s attention. Video content comes in many forms, but their advantage lies in being informative and engaging at the same time.
How to Get Started With Video Marketing
When our experts spoke about getting started, they emphasized the need to have an outcome in mind. From there, they had specific advice for types of video content to create and the best platforms to publish the content on.
for more information about Video Marketing What It Is, Why It's Relevant, and How to Get Started, head over to my website and sign up for my weekly newsletter, subscribe to my YouTube channel
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