Digital is the largest branch serving consumers 24x7. This branch is absolutely important for any organization. The purpose of your digital branch is threefold:
1. You have to use this branch to attract consumers
2. You have to use this branch to serve existing consumers
3. You have to support every other channel
What is vital is that you have to do this 24x7, and to deliver on digital you have to deliver on consumer experience.
You need a dedicated effort to succeed here. Someone that is dedicated to drive your success with digital. You need a chief digital officer that can help you grow and nurture this digital branch effectively.
From technology, to sales, to communication – this emerging role is a must for your financial institution to survive and to thrive.
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