Retail Doctor Bob Phibbs Says Consumers Still Crave Authenticity

The Retail Doctor, Bob Phibbs, dishes the secret to success for retailers. He begins by breaking down his background as a music student at Chapman University, and how a talk by Tony Robbins prompted him to pursue his personal brand, The Retail Doctor (6:30). He then discusses why the pursuit of “the next great thing” can be detrimental to success (9:00) and explains the true value of authenticity in a world obsessed with social media (14:00). In fact, this is why Phibbs believes brick-and-mortar shops are crucial for small businesses—with the caveat that those businesses continuously provide great customer service (21:30). He then discusses his sales training tactics, which now include virtual coaching (26:10) and the dirty little secret most small business owners won’t tell you (32:00). Tune in for all this and more!

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Authenticity