✔SUBSCRIBE✔ In relationship sales, building trust with customers is essential. In this video, I talk about how to create value for customers so that you become perceived as a trusted expert and someone who they rely upon in times of uncertainty.
Some of my deepest relationships began in moments of vulnerability. My clients often want strategic advice about how to find financing, complete a merger, or other sensitive business scenarios.
You might be wondering why a client would rely on you for this kind of advice. The thing is, you can start building trust with customers through the industry insight that you deliver to them. By discovering how to create value for customers in the form of advice, your role becomes greater than just a salesperson.
You don’t just sell a product. You have strategic advice as a consultant and by delivering that advice you can become an expert in their eyes and thus someone of extreme value.
The best way to develop professional relationship intimacy is by delivering value that exceeds the investment that the client brings. The more a client depends upon you to help guide them in the business world, the better your bond with them will be.
Remember, your overall focus is to make your client more successful. Do whatever you can to deliver value and continue building trust with customers and you will be rewarded in the form of long-lasting relationships.
Relationship intimacy is essential in high–ticket relationship sales. Once you learn how to create value for customers beyond simply selling a product, your clients will come to rely on you and you’ll be there to help them when they need it.
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